This privacy notice tells you how iTech Media collects and processes information that may identify you (personal data) when you use our sites. We may show you other privacy notices when we collect or share your personal data and this privacy notice is in addition to those. We’re likely to update in future and we’ll let you know about any significant changes. Please come back and check from time to time.


We may collect the following information about you:
2.1 Information that directly identifies you. This may include your name, address, email address, username and password.
2.2 Information that indirectly identifies you. We automatically receive and record information from your device or web browser when you interact with our sites and apps, for example your internet protocol (IP) address, mobile device ID, time zone setting, location data, language preference, operating system, platform, and links you have clicked on or shared with others, including through email and social media. We may also create a user ID that may similarly indirectly identify you. We may use this information to collect data about your activities on our sites and apps and on third-party sites, apps and platforms, such as Facebook. We may associate information that indirectly identifies you with your user account (if you have one) and other information we have collected about you.
2.3 Location data. We may collect geo-data, which tells us where you are, when we collect other information about you. We may also collect the language option or country you choose. We may link location data to other information we have collected about you.
2.4 Profile data. This may include your username and password and other information you give us (if you are a registered user), information you give us in connection with purchases or orders made by you, your interests, preferences, feedback and survey responses. Profile data you enter in your account profile (if you are a registered user), including your username may be shown to other users to facilitate user interaction on our sites and apps. We do not disclose email addresses to other users.
2.5 Marketing and communications data. This may include information about your subscriptions to newsletters and your marketing preferences.
2.6 Transaction and financial data. We may collect or receive transactional and financial information relating to you when you buy something through our sites and apps (for example payment details) or because you have bought something from a third party after clicking on an affiliate link in our content.
2.7 Special category data. When we conduct research or carry out surveys we may collect sensitive personal data about you. We will not use or share this information without your explicit consent.


3.1 We aggregate personal data we collect, such as the number and frequency of your visits to our sites, to produce metrics and statistical information. We may share this data with third parties.
3.2 We share aggregated, anonymized, information with our ad partners and service providers so that we, and they, can understand how people use our sites and apps; this helps us grow our business and improve and develop our products and services. These third parties may share with us information about you that they have independently developed or acquired.
3.3 We combine information about you with information about other users to create audience segments of aggregated data, for example, statistical, demographic and usage data. If we combine or connect aggregated data with personal data, we treat the combined data as personal data and deal with it in accordance with this privacy notice.


4.1 You may give us your personal data directly, for example when you create a user account, fund us by donation, or support us by paying for a subscription, buy products or services, subscribe to our newsletters, opt in to marketing, publish posts or comments, enter a competition, participate in a promotion or survey, ask for user support, or contact us for any reason.
4.2 We automatically collect personal data when you interact with our sites and apps. We collect information about your devices and browsing actions and interests by using cookies and similar technologies.
4.3 Third parties who provide advertising and related services may give us your personal data, these including analytics providers and ad networks.
4.4. We may receive your personal data from third parties when you buy things through our sites and apps or when you buy things from a third party after clicking on an affiliate link in our content. This information may include your contact details and financial and transaction data from providers of technical, payment and delivery services.
4.5 If you access our sites and apps using your Facebook credentials, we will automatically collect certain information, such as your name, picture, and email address. We will use all information available through Facebook, including the user ID Facebook attributes to you, in accordance with Facebook’s policies and your preferences selected through Facebook.


We will use your personal data only for the purposes for which we collect it, unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose. If we need to use your personal data for another purpose, we will explain the legal basis we rely on.
We do not always need your consent to process your personal data. The table below shows what we use your personal data for and the lawful basis for processing it in each case.


We may use your personal data to help us decide which products, services and offers may be of interest to you. We will send marketing messages to you if you have asked us to send you information, bought goods or services from us, or if you provided us with your details when you entered a competition or registered for a promotion. If you opt out of receiving marketing messages, we will not send them to you. We will ask for your consent before we share your personal data with any third party.
You may unsubscribe from marketing messages through a link we include on messages we send you. You can also ask us to stop sending you marketing messages at any time.


7.1 We share your personal data with third parties who process your data on our behalf when they provide services to us, for example data analytics, ad networks, research, marketing and financial services.
7.2 We may share your personal data with third parties who use it for their own purposes if you have provided consent.
7.3 You share your personal data with third parties when you publish content including articles, comments and reviews on our sites.
7.4 If we sell, transfer, or merge parts of our business, or if we buy or merge with another business we may share your personal data. If a change happens to our business, then the new owners may use your personal data as set out in this privacy notice.
7.5 We may be legally required to disclose or share your personal data without your consent in some circumstances, for example to comply with a court order or law enforcement.